• New credit strategy grants accredited investor clients of Ascend Asia’s member firms access to institutional-grade investing
• Strategy aims to invest into high-quality, income-generating opportunities across Asia’s corporate credit markets

SINGAPORE – November 6, 2025 – Ascend Asia Asset Management (“昇亚资本”), the asset management arm of Ascend Asia Financial Services Group (“Ascend Asia” or “昇亚” or “the Group”), has launched a new credit-focused investment strategy for accredited investors (“AI”). This new offer provides access to several funds managed by investment firms, including global investment firm KKR.  

This new strategy brings institutional-grade investing — previously accessible only to institutional investors — to AI clients of Ascend Asia’s member firms. It underscores Ascend Asia Asset Management’s ability to leverage the Group’s broader network to deliver a range of investment opportunities to AI clients on the Ascend Asia platform. Offered under Ascend Asia Asset Management, the credit strategy aims to invest in high-quality, income-generating opportunities across corporate credit markets in Asia.  

Tomas Urbanec, CEO of Ascend Asia, said, “We are proud to offer, for the first time, institutional-grade credit investing, traditionally available only to private banking clients, to AI clients of our member firms. This collaboration with KKR demonstrates how Ascend Asia unlocks opportunities for financial advisory firms and their consultants, and ultimately for their clients. Creating such access is at the core of our open-architecture model, and we will continue to empower member firms’ AI clients with best-in-class institutional expertise, strategies and solutions.”  

Faith Chen (陈黎嘉), CEO, Ascend Asia Asset Management, said, “Through this new credit strategy, we are equipping member firms’ financial consultants with an institutional-grade product that offers greater choice and sophistication to their AI clients. It is designed to provide income-generating exposure to high-quality credit opportunities, enabling clients to participate in the region’s expanding credit investment landscape.” 

“We are excited to introduce this credit strategy to Ascend Asia’s member firms at a time when demand for sophisticated, institutional-grade solutions is growing. Leveraging Ascend Asia’s broader network, we aim to bring more of such exclusive investment opportunities to our member firms, empowering their financial consultants to better serve their AI clients.”  

Ascend Asia, which was established by KKR, is the first platform in Singapore for financial advisory firms and aims to elevate the standards of the financial advisory industry. By empowering member firms with resources, network and expertise, Ascend Asia aims to reshape the advisory landscape and provide consumers with greater choice and value through an open architecture model.  

About Ascend Asia Financial Services Group

Founded in 2024, Ascend Asia is committed to elevating the quality of financial advisory services in Singapore and beyond. As a holding company, Ascend Asia supports its member firms in scaling sustainably through strategic investment, industry expertise, and technology. Through an open-architecture platform, member firms and their consultants are empowered with a comprehensive range of solutions and tools to deliver personalised financial advice – enabling clients to make informed decisions that best meet their needs.  

Find out more at http://www.ascendasiagroup.com. 

About Ascend Asia Asset Management  

Ascend Asia Asset Management is the asset management arm of Ascend Asia, a platform that supports financial advisory firms in scaling sustainably through strategic investment, industry expertise, and technology. Ascend Asia Asset Management provides member financial advisory firms with institutional insights, innovative high-quality funds, and advanced wealth management solutions for their accredited clients. 

Find out more at https://www.ascendasiaam.com.  

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